Beat Broker: Expertise And Connections
Beat Broker is the music publicity authority on dance and hip hop.
We know it, we live it, we love it. And we get more media coverage than any other dance and hip hop agency.
Our team has 11 years experience in dance and hip hop, so we’re on a personal level with the media and those who matter most. If we say it’s good, they run with it.
Beat Broker has a proven track record working with major labels across radio, print, mobiles, TV and the web.
We tailor our full publicity service to almost any budget. Our crew can take care of the whole campaign or work in with your team handling just a section.
You’re be kept fully informed all the way with fortnightly media status reports.
Why Beat Broker?
We’ll achieve the most coverage for your release.
Other strengths include:
• The most confirmed exposures. Our team secured 63 reviews from 82 Tiga “Sexor” albums sent, a confirmation rate of 77%. (We’ve achieved even higher for some other artists, more examples on the next page).
• Breaking many new acts and quickly building a following, including artists such as The Hilltop Hoods and The Potbelleez
• Keeping you up to date with our fortnightly media status reporting system
• Owning influential and personal connections within the dance and hip hop industry as well as specialist music and mainstream media. So our recommendations carry weight and generate immediate attention.
• Working with many big labels and artists, such as Universal, Sony BMG and Bob Sinclar
• Securing specialist media interviews no one else can get and then scheduling and running interviews
• Our extensive mailing list of 9,000 artists, tastemakers, music industry people, media and retail music buyers
• Reliably meeting deadlines
• Being in touch with the latest emerging trends and latest media channels
• Getting a large volume of presence across mainstream media and specialist channels
We Get The Most Coverage
Beat Broker has an established relationship with the people who matter most. And we’re proud of our reputation for bringing the best debut and legendary acts to the media’s door.
Whilst some agencies talk results, we prove them. Over the past five years Beat Broker has achieved an average exposure confirmation rate of 46% for local artists and 54% for international acts. And on many releases we achieve even more than this.
Here are some examples (the conversion rate takes into the account items sent and items confirmed):
Jazzmatazz Vol 4
• 72 albums sent out
• 39 reviews ran
• 32 interviews ran
• 24 radio stations confirmed play
Conversion rate: 141%
Meat Katie’s “Vibrator” album
• 92 albums sent
• 52 reviews ran
• 49 radio stations confirmed play
• 26 interviews ran
Conversion rate: 89%
Generationext Vol 1
• 85 copies sent
• 31 reviews ran
• 32 interviews ran
Conversion rate: 74%
The Hilltop Hoods “The Calling” DVD
• 90 copies sent
• 47 reviews ran
Conversion rate: 52%
The Prodigy “Back to Mine”
• 82 copies sent
• 44 reviews ran
Conversion rate: 54%
Tiga “Sexor” album
• 82 copies sent
• 63 reviews ran
Conversion rate: 77%
Our Expertise
Beat Broker works with hundreds of media organisations around Australia and New Zealand each week, including both local and national networks.
As well as covering the main body of media, we target all specialist avenues through the following channels:
• Commercial radio
• Community radio
• Daily newspapers
• Fanzines, specialist and niche magazines
• Freelance journalists
• Internet radio
• Local newspapers
• National glossy magazines including specialist, lifestyle and music
• National radio including public broadcasting and syndicated shows
• SMS and portable handset news and info service providers
• Street press
• Student / university magazines
• TV (cable and free to air)
• Youth, news, lifestyle and music websites
Our Services
Beat Broker provides a wide variety of services, packaged to suit your budget and requirements. Your package may include a selection of the following:
• Artist biography and press releases
Have us write attention grabbing material for you
• Artist feature and interview set up
We’ll secure coverage and run your interviews
• CD and ticket competitions
An effective avenue to promote your projects
• CD promo servicing to print, radio and web
Every promo is specifically targeted and repeatedly followed-up for best results
• DJ servicing of 12’, CD and MP3
To ARIA club chart DJs and all others
• Final press clipping report
A hard copy report of all press clippings at the end of the campaign.
• Flier and poster distribution
We have an extensive national network of street level distribution
• Media / album launch planning
Cross-promotional opportunities within the club scene
• Media status reporting
Our fortnightly media status reports include soft copy press clippings and a hard copy report of all press clippings at the end of the campaign
• Music retailer direct promotion
Album release info direct to over 400 retail music buyers
• Our “Inside Scoop” newsletter
To over 8300 media, DJs, artists, music industry, music retailers plus key tastemakers and opinion leaders
• Press release announcements to media
Formatted and targeted to specific areas of the media and / or our entire list of over 800 organisations and 2300 direct media contacts
• Push for album of the week
On various radio stations around the country (local and national)
• The Beat Broker Website
Artist bio and images can be displayed on the “media resources” page of www.beatbroker.com.au, available for download 24/7 during campaign. Your projects can also feature on the news section and in priority banner ads.
• Video clip servicing
To commercial, community and cable TV as well as the internet
Labels We’ve Worked With
Beat Broker has worked for many major record labels, including;
• Universal
• Shock
• Sony BMG
• ABC Music
• Sanctuary
Plus more
Artists We’ve Worked With
Our impressive artist list includes names like:
• Sonic Animation
• The Hilltop Hoods
• The Potbelleez
• Bob Sinclar
• Guru
• Grandmaster Flash
• The Prodigy
• Carl Cox
• Method Man
Plus more
CLICK HERE TO VIEW OUR FULL LIST OF PROJECTS
Case Study 1: The Potbelleez
Beat Broker was brought in to help The Potbelleez get the maximum media exposure for their debut release “In The Junkyard” EP release and national tour.
Beat Broker secured all interview exposure surrounding the tour and EP over a 3 month period, cementing them on the Australian music map. We also wrote the artist biography used for a year after the release.
Not only did their rising profile play a part in them achieving a shortlist ARIA nomination but it kick started the buzz surrounding the band. The Potbelleez have gone on to achieve a massive profile as one of Australia’s hottest new dance acts. They were not only chosen to provide all of the music for “Big Brother 07” but their single “Don’t Hold Back” soared up the ARIA singles charts and has recently gone Platinum.
With all this success, it’s not surprising the band recently asked Beat Broker to write their new biography for taking on the globe.
Case Study 2: The Hilltop Hoods
Beat Broker was hired to promote the Hilltop Hoods album “The Calling”. Previous releases by the Hoods had sold a few thousand copies and after almost ten years of touring it was time to take it up a notch.
Triple J jumped on the new single as soon as we handed it over and listeners responded to “Dumb Enough” immediately. And when we gave the Js the second single, “Nosebleed Section”, things really started to heat up.
The track was voted in at no.9 on Triple J’s hottest 100 for the year and soon after that commercial radio jumped on board. In six short months, the Hoods went from being a crew from the back blocks of Adelaide to the hottest hip hop group in the country.
For the next year and a half we worked with the Hoods, building their profile by targeting larger and larger media for interviews surrounding their touring and eventually “The Calling” DVD release. The rest is history.
What People Are Saying About Us
“Beat Broker is our marketing, advertising and promotion departments all rolled into one. I cannot recommend their services highly enough”.
Stewart Hanna, DMC Australia
“Beat Broker is one of the most efficient, organised, and motivated publicity companies we have had the pleasure to work with. Their reporting and attention to detail is excellent”.
David Vodicka, Rubber Records
“Beatbroker is without a shadow of a doubt the best PR company I have worked with in my 12 years in the music industry”.
Meat Katie / Lot49
“Beat Broker are on time and on point. I'd recommend them to anyone wanting to get their release out in the public eye and ear”!
Caz Worsley, Shock Records
“Beat Broker handled 2 campaigns for us in 2007 and both achieved the results we were after. We deal in general release music outside the mainstream pop market and the publicity company needs a good understanding of the music. Beat Broker understood the culture of both releases and where they should be targeted for best results. They also covered both the high level and the grass roots stuff in all possible media - which is rare”.
Glenn Wright, Vitamin Records
I first worked with Beat Broker in 2004 when they came on board to handle the publicity for Nubreed's “The Original” album through Vicious. Since then they have handled the PR for a number of my projects including releases by Stewart and Melville, Dirty South, Mind Electric and tours by The Potbelleez and True Live. Not only are they great to deal with, but they are quick to act when it is required and most importantly achieve a massive amount of media exposure across a broad range of avenues”.
Colin Daniels, Inertia
“After many years searching for a viable PR solution for my record label, Beat Broker have delivered above all others. Diligence and persistency are the key to good PR and Beat Broker fully understand this concept”.
Leigh Wood, One World Music
Make your next release the hottest of the year. Call Beat Broker now for an obligation-free consultation.
03 9827 6068
info@beatbroker.com.au
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