Beat Broker: Expertise And Connections
Beat Broker is the authority on dance and hip hop.
We know it, we live it and we love it. And with our expertise is a long list of influential connections, meaning we’ll get you the attention others can’t.
Our services can be tailored to almost any budget so we’ll help achieve your goals, no matter the size.
You may be a new name breaking on the scene or a recognised act ready to expand your fan base. Whatever it is, Beat Broker will kick-down doors and further your career with specialist advice, guidance and support.
Our team has over 11 years experience and a proven track record working with artists of all sizes across radio, print, mobiles, TV and the web.
Why Beat Broker?
We’ve been around for years and have achieved cut-through results for many renowned and respected acts. This credibility rubs-off on all our projects and is one of the reasons why so many of the world’s most successful artists come to us for help. And here are the other reasons;
Beat Broker:
• Has worked with an impressive list of artists, including Bob Sinclar, Guru, Grandmaster Flash, Method Man, The Prodigy, Carl Cox and more
• Gets the most confirmed exposures. Our team secured a whopping 63 reviews by sending out 82 Tiga “Sexor” albums, a confirmation rate of 77%. (We’ve achieved even higher for other artists, more examples to come).
• Enjoys an influential connection within the music industry as well as specialist and mainstream media. So you get quick attention and priority positions.
• Owns an extensive mailing list of 9,300 DJs, music industry VIPs including labels, promoters, booking agents, licensing bodies, music retailers and media
• Can draw on credible, established relationships with specialist media and secure the interviews no one else can
• Has achieved breakthrough successes with artists such as The Hilltop Hoods (with their 2003 release, “The Calling”) and The Potbelleez
• Reliably meets deadlines
• Is in touch with the latest emerging trends and latest media channels
• Target mainstream media as well as specialist channels
• Keeps you up to date with a monthly media status reporting system
We Get The Most Coverage
Beat Broker has an established relationship with the people who matter most. And we’re proud of our reputation for bringing the best debut and legendary acts to the media’s door.
Whilst some agencies talk results, we prove them. Over the past five years Beat Broker has achieved an average exposure confirmation rate of 46% for local artists and 54% for international acts. And on many releases we achieve even more than this.
Here are some examples (the conversion rate takes into the account items sent and items confirmed):
Jazzmatazz Vol 4
• 72 albums sent out
• 39 reviews ran
• 32 interviews ran
• 24 radio stations confirmed play
Conversion rate: 141%
Meat Katie’s “Vibrator” album
• 92 albums sent
• 52 reviews ran
• 49 radio stations confirmed play
• 26 interviews ran
Conversion rate: 89%
Generationext Vol 1
• 85 copies sent
• 31 reviews ran
• 32 interviews ran
Conversion rate: 74%
The Hilltop Hoods “The Calling” DVD
• 90 copies sent
• 47 reviews ran
Conversion rate: 52%
The Prodigy “Back to Mine”
• 82 copies sent
• 44 reviews ran
Conversion rate: 54%
Tiga “Sexor” album
• 82 copies sent
• 63 reviews ran
Conversion rate: 77%
Our Expertise
Beat Broker works with hundreds of media organisations around Australia and New Zealand each week, including both local and national networks.
As well as covering the main body of media, we ensure all specialist avenues are targeted through the following channels:
• Commercial radio
• Community radio
• Daily newspapers
• Fanzines, specialist and niche magazines
• Freelance journalists
• Internet radio
• Local newspapers
• National glossy magazines including specialist, lifestyle and music
• National radio including public broadcasting and syndicated shows
• SMS and portable handset news and info service providers
• Street press
• Student / university magazines
• TV (cable and free to air)
• Youth, news, lifestyle and music websites
Our Services
Beat Broker offers a wide variety of services, packaged to suit your budget and requirements. Your package may include some of the following:
• Album / media launch planning
Cross-promotional opportunities within the club scene
• Artist biography and press releases
Have us write attention grabbing material for you
• Artist feature and interview set up
We’ll secure coverage and run your interviews
• Artist feature on Beat Broker site
Artist bio and images display on the “media resources” page of www.beatbroker.com.au, available for download 24/7 for duration of campaign. Your projects can also feature on the news section and in priority banner ads
• Career consulting
In-house and putting you in touch with people who can help you make it
• CD promo servicing to print, radio and web
Every promo is specifically targeted and repeatedly followed-up for best results
• Direct promotion to key players
Across the music industry within Australia and around the world
• DJ servicing of 12", CD and MP3
To ARIA club chart DJs and all others
We plan everything from one-off events to multi - date tours and exclusively manage the roster
• Media status reporting
Our monthly media status reports include soft copy press clippings and a hard copy report of all press clippings at the end of the campaign
• Our “Inside Scoop” newsletter
Our own publication sent to over 9300 media, DJs, artists, music industry, music retailers plus key tastemakers and opinion leaders
• Performance bookings
• Press release announcements to media
Formatted and targeted to specific areas of the media and / or our entire list of over 800 organisations and 2300 direct media contacts
• Record deal brokering
We have an established network of labels across Australia who want to work with us and the artists we get behind
• Video clip servicing
To commercial, community and cable TV as well as the internet
Artists We’ve Worked With
Beat Broker has worked with everyone from household names to brand new acts, including:
• Sonic Animation
• The Hilltop Hoods
• The Potbelleez
• Bob Sinclar
• Guru
• Grandmaster Flash
• The Prodigy
• Carl Cox
• Method Man
Plus more
CLICK HERE TO VIEW OUR FULL LIST OF PROJECTS
Labels We’ve Worked With
We’ve worked alongside many major and independent record labels, including;
• Universal
• Shock
• Sony BMG
• ABC Music
• Fabric
• Obese
• Inertia
• MGM
• Vitamin Records
And more
Case Study 1: The Hilltop Hoods
Beat Broker was hired to promote the Hilltop Hoods album “The Calling”. Previous releases by the Hoods had sold a few thousand copies and after almost ten years of touring it was time to take it up a notch.
Triple J jumped on the new single as soon as we handed it over and listeners responded to “Dumb Enough” immediately. And when we gave the Js the second single, “Nosebleed Section”, things really started to heat up.
The track was voted in at no.9 on Triple J’s hottest 100 for the year and soon after that commercial radio jumped on board. In six short months, the Hoods went from being a crew from the back blocks of Adelaide to the hottest hip hop group in the country.
For the next year and a half we worked with the Hoods, building their profile by targeting larger and larger media for interviews surrounding their touring and eventually “The Calling” DVD release. The rest is history.
Case Study 2: The Potbelleez
Beat Broker was brought in to help The Potbelleez get the maximum media exposure for their debut release “In The Junkyard” EP release and national tour.
Beat Broker secured all interview exposure surrounding the tour and EP over a 3 month period, cementing them on the Australian music map. We also wrote the artist biography used for a year after the release.
Not only did their rising profile play a part in them achieving a shortlist ARIA nomination but it kick started the buzz surrounding the band. The Potbelleez have gone on to achieve a massive profile as one of Australia’s hottest new dance acts. They were not only chosen to provide all of the music for “Big Brother 07” but their single “Don’t Hold Back” soared up the ARIA singles charts and has recently gone Platinum.
With all this success, it’s not surprising the band recently asked Beat Broker to write their new biography for taking on the globe.
What People Are Saying About Us
“Thanx for your beautiful work...”.
Bob Sinclar
" 'The Calling' was the first album that we worked on with Beat Broker, and they did an incredible job. We couldn't be happier with the way that they promoted the album. They are not only passionate about their work, they are persistent. Beat Broker’s contribution was invaluable".
Suffa, Hilltop Hoods
"I'm your biggest fan".
Guru
“Beatbroker is without a shadow of a doubt the best PR company I have worked with in my 12 years in the music industry”.
Meat Katie / Lot49
“Thanks Sam, you're a living legend. The puppet master behind the Australian urban scene”.
Hykoo
"You couldn't find a more dedicated team to look after your publicity than Beat Broker. They get the job done".
Db, Nubreed
"We landed in Australia and found our faces on every single thing printed on the entire continent. Beat Broker runs the Australian publicity game with an iron fist. They’re HEAPS good".
Jaysonic, Time Machine
"Big up to the Beat Broker entourage, always looked after us proper, kept the Jack Daniels flowing, carried us when we needed carrying and you know what....best of all did their job wickedly. Nuff respect to Sam and the Fam".
Daddy Skitz
Amp-up your recognition and fan base. Call Beat Broker now for an obligation-free consultation.
03 9827 6068
info@beatbroker.com.au |
